When purchasing camera equipment or any high dollar item, your investment is more than the simple act of exchanging money for a product. There’s more to it than that. Way more. Any number of companies will accept your money and send you an item in return. What’s even more important is what happens after that transaction. This is why it’s important to buy from a local dealer that can meet your individual needs and not brush you off, or be incapable of providing individual attention. Here are the top reasons why it’s important to buy local.
In-PersonTraining
When purchasing new equipment, it’s important to understand how to use it. Not just know how it works, but how it works for you. This is different for everyone. How a particular piece of equipment fits into your workflow is unique, and should be handled on an individual basis. Having in-person training cuts learning curves significantly so you can put your new gear to work with as little hassle as possible. Several times I’ve been in training sessions where I’ve shown someone a tool or technique that they never knew about that made their workflow more efficient. Being able to show instead of just tell is an invaluable tool when learning something new.
On Site Installation
Buying a sophisticated piece of equipment is exciting, but using it effectively can be a challenge if not properly implemented. That’s why we offer on-site installation for all of our new digital back clients. Talking on the phone about how best to use a product is one thing, remembering that conversation when you actually have it in your hands is another, and using it effectively during a live shoot is something else altogether. That’s why we make ourselves available to you in person- so that we understand your situation and can offer advice on how best to get started in your unique environment.
Support
If something isn’t working during a shoot but your dealer is 3 timezones away, you might not be able to get the support you need. Knowing that someone has your back eases the worried mind. That’s why it’s important to work with a local dealer- to ensure that you get help when you need it. Plus, if you need something shipped to you ASAP- it’s much easier on shipping costs than having to ship something from 6 states away. Working with a local dealer also increases probably that you can get help on site instead of working around the schedule of a dealer for phone support. Plus, if you’ve had on-site installation previously, your dealer will already have an intimate understanding of your situation which saves time and allows for a faster resolution.
Live Demonstration
Having a product in your hands before you purchase is crucial, but it does little good if you don’t know how to use it! In person demonstrations give you the personalized information you need and allows you to ask questions you might not get to ask otherwise. If you’re confused about a particular feature, it’s much easier to be shown than to follow a list of E-mail instructions. And with a local dealer, you’re not limited to the once or twice a year they come to a city close to you to see the latest and greatest or to get advice on what direction to go. Just stop in when you’re in town and stay for a cup of coffee!
Relationships
It’s a cliche, but it’s true. We build relationships with our clients because we’re part of the same community. Even if we’re a couple states away, we work with the same companies. We know some of the same people you know. We travel to the same areas. We have a better understanding of the market you work in. We know what other photographers in your area are doing. We know what will help you stand out. And we listen to what you want. If you think your area would benefit from a certain event, tell us. These are things companies across the country can’t approach.
We love working with our clients and helping them create amazing things. We’d be delighted to have the opportunity to do the same for you.